Friday, September 03, 2010

Great Reads...

Purple Cow
by Seth Godin

Purple Cow

4.8 out of 5 stars

Guerilla Marketing
by Jay Levinson

The Guerrilla Marketing Handbook (Guerrilla Marketing)

4.4 out of 5 stars

The Google Story
by Mark Malseed

The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

4.4 out of 5 stars  

Dont Make Me Think
by Steven Krug

A Common Sense Approach to Web Usability

4.4 out of 5 stars
  

Great Websites!

Search Engine Watch
Search Engine Watch is the authoritative guide to search engine marketing and search engine optimization.

Marketing Sherpa
Excellent resource that publishes useful news, case studies, and best practices data about internet and integrated marketing.

ClickZ
ClickZ has expert advice about Internet marketing, email, brand & interactive marketing, and search engine marketing. Read the latest Internet advertising news, market research, Internet statistics and more.

Emarketer
eMarketer publishes Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics

IAB
The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates the advertising industry about interactive advertising.

Leichtman Research
Leichtman Research Group offers actionable research on the adoption and impact of broadband, media and entertainment products & services.

Nielsen Online
Nielsen Online specializes in online audience measurement, including syndicated, customized media and market research to assist companies to understand their competition, and their audience. Custom reports available.

Email Experience Council
Professional organization that strives to enhance the image of email marketing and communications. Resources, initiatives and standards, events, and news.

PEW Internet
The Pew Internet & American Life Project  explores the impact of the Internet on children, families, communities, the work place, schools, health care and civic/political life. The Project aims to be an authoritative source for timely information on the Internet's growth and societal impact, through research that is scrupulously impartial.
 
  

Noteworthy Articles

Online Marketing Forecast
As 2007 draws to a close, many marketers are wondering about the future of Online Marketing; Is this just a fad or will it be a key focus for future marketing initiatives? While we certainly can't predict the future, there is a great deal of information available that will allow you to draw your own conclusions.

Following is a brief list of key articles and statistics regarding the future of Online Marketing. Take a few minutes to read these articles; we're pretty sure you'll come to the same conclusions we have. Online Marketing is here to stay!

Interactive Marketing Forecast
According to a recent article by Forrester Research, Online Marketing spending will reach $18 Billion in 2007, $24 Billion by 2008 growing to $61 Billion by 2012. This will largely be driven by marketers that leverage multiple channels such as email, Search, Display Advertising, Online Video and Emergeing media ad channels such as social and mobile. More >

Mobile Ad Spending Boom on the Horizon
Slow to catch on, mobile advertising is about to enter its heyday, according to the latest ad spending projection from The Jack Myers Media Business Report. The forecaster believes advertisers are currently spending about $500 million annually on mobile advertising but will increase that amount by 120 percent next year and reach about $1.1 billion. More >

Broadband Adoption Continues to Accelerate
Adoption of high-speed Internet services is expected to reach 70 percent of all U.S. households by 2012, according to the Jupiter Research report "U.S. Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in Quest for New Subscribers." This 70 percent of U.S. households represents about 86 million homes. More >

Internet by far the Fastest Growing Advertising Medium
Internet display advertising is projected to lead the market with 16.0 percent growth in 2007. Outdoor spending is expected to rise by 4.6 percent versus 2006 with Consumer and Sunday Magazines right behind at 4.5 percent. While Internet advertising continues to accelerate, many traditional advertising mediums such as Spot TV, Radio, Newspapers and Specialty Magazines will actually decline. More >

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